by Agnes Amondi
Women’s Football on the continent has little or no marketing visibility which in return sees poor sponsorship.
The Women’s game has also seen few people flock to Stadiums to watch matches. This is simply because of poor implementation of marketing strategies.
The Confederation of African Football, CAF has since revealed detailed objectives of their marketing and promotion pillar for the development of women’s football in Africa.
It aims to:
– Create a strong and unifying Women’s football brand for Africa.
– Create a dedicated commercial and communication strategies to leverage and market the new brand.
– Develop and implement a brand strategy that clearly distinguishes Women’s football.
– Build and grow dedicated digital platforms to promote the game.
CAF has previously revealed its objectives for its development, and competitions pillars, two of its five strategies for the development of Women’s Football in the continent that will be implemented between 2020-2023.